Niigata: Japan’s Snow, Seafood, Sake and Art Escape
Japan has been at the top of many travelers' must-visit lists for the last several years, and impressively, the momentum still continues to grow, with 42.7 million international visitors in 2025 alone. Just this February alone, visitor numbers rose 6.4% from last year, totaling nearly 3.5 million. Although there are plenty of over-touristed areas in